This workshop is intended to familiarize entrepreneurs about the importance of digital marketing and social media and how they can leverage it to market their startup. Digital Marketing has become more relevant to startups as it helps entrepreneurs attain their objectives in a cost efficient manner. And within the digital domain, social media has become an inevitable medium for both professional and corporate branding. Social media has empowered entrepreneurs to reach and engage with their stakeholders in a seamless manner.

The programme is intended for all entrepreneurs who want to leverage the digital media to attain their objective.

Gone are the days when marketers had to chase customers through traditional media channels like TV, newspapers, radio and so on, because the customers have moved to digital media outlets. Digital Marketing has thus become even more relevant to startups. Social media helps to empower entrepreneurs to reach, engage, attain objective in a cost effective manner.

1. Introduction to Digital Marketing 2. Digital Marketing Verticals (Website Development, SEO, SEM 3. Introduction to Social Media 4. Role of Social Media in Content Marketing 5. Demystify various social media channels Crafting a Social Media Strategy 6. Hands-on experience 7. Power of digital marketing and its relevance for the startups 8. Exposure to various digital marketing verticals like website development, SEO, SEM, Social Media, ORM, Blogging etc. 9. Influence of Content Marketing within the Digital Marketing ecosystem Understanding about the social media ecosystem 10. Exposure to various social media channels and their relevance to your startups 11. Ability to craft a social media strategy for your startup

The course duration is for 2 days.

You can apply for this program on-line for the next session of this program.

To be announced.

To be announced.